Sample Clients
Proven experience launching and growing B2B technology-based businesses
The Launch Avenue team has worked with a variety of B2B technology companies:
- SaaS providers
- AI Solutions
- Managed IT Service Providers
- IoT providers
- Digital Agencies
A sampling of our experience include:
Central Consulting Group - A range of marketing support for their software and consulting services.
EleVia Software - Go-to-market planning, campaign management, content marketing and PR.
Enstratius (acquired by Dell) - Created brand and positioned as a leader in cloud management.
Groove.id - Supported positioning and go-to-market strategy for launch of business.
NG2 - Providing go-to-market services for Managed IT Services
International Decision Systems - Provided marketing support for PR, events, and programs.
Internet Broadcasting - Positioning and go-to-market planning prior to merger into Lakana.
MadeDaily - Launch of new patient intake solution Health MadeDaily.
Modern Logic - Business development and go-to-market services.
Valtira - Refined positioning and marketing initiatives to support its growing customer base.
Zomax - Integrated Zomax and Inoveris marketing and Sales Operations teams following merger.
Let us help you position, launch or grow your cloud-based business.
About George Hadjiyanis
Results-proven executive with over 20 years of leadership in B2B software and services companies.
Expertise in sales, go-to-market strategy, product marketing, demand generation, content marketing, marketing automation, and partnerships.
Delivered new revenue, increased margins, and new strategy through integrated sales and marketing approach. Proven experience in building brands and positioning companies as categories leaders. Successful in launching new companies, building teams, positioning for acquisition, and leading integration.
"George and I worked together to help EleVia Software grow our market presence and rapidly grow the company. George brilliantly guided us in our efforts and helped us to continue to refine how we touch our customers. He is an extremely valuable resource and is never without clarity and action towards the mission. His candor and his ability to understand our business and our clients was pivotal to our success. I highly recommend George Hadjiyanis to anyone serious about improving their messaging and growing their business."
Ron Noden , Executive Vice President
EleVia Software