Fractional GTM Leadership
Helping B2B Solutions
scale with confidence.
Launch Avenue provides sales and marketing strategy, planning and execution for early and growth stage B2B solution providers — through a fractional model.
The Challenge
Selling B2B solutions has its own problem set.
Positioning, pricing, packaging and go-to-market all behave differently when you sell complex software and services to businesses. Generic growth advice doesn't survive contact with a real enterprise sales cycle.
That is where fractional leadership helps. Launch Avenue is led by sales and marketing executive George Hadjiyanis, with deep experience taking small and mid-sized B2B solution providers from initial launch through rapid growth, mergers and acquisitions.
20–100%
Year-over-year growth achieved by companies we've supported
100+
B2B GTM engagements across SaaS, AI, IoT and managed services
10+
Funding rounds and acquisitions we've helped drive
What we do
Services to grow your business.
Develop Your Strategy
From ICP definition to sales methodology and outreach strategy, we build the plan that gets you to your strategic goals.
Build Your Team
Plan and build your sales, BDR and marketing teams — including team integration following a merger or acquisition.
Position Your Offerings
Make your solutions connect with the target market. Positioning, pricing and packaging, backed by a go-to-market plan.
Go-To-Market Plan
Metric-driven campaigns that grow awareness, sales and loyalty — with AI tooling and tracking to prove effectiveness.
Sales & Business Development
Direct and channel strategy, plus expansion into a new industry or geography at the lowest cost and risk.
Improve Your Metrics
Know which metrics actually move the business, set clear objectives with your team, and track tightly against them.
Our process
From audit to scale.
Built on years of work with B2B solution providers. From a simple GTM audit to an annual retainer, we work flexibly within your needs and budget.
GTM & Sales Audit
Before you hit the gas, look under the hood to see what's slowing down growth.
The goal
Uncover hidden friction in your current sales cycle, messaging and pipeline progression.
Strategy & Positioning
Plot the exact route to market so every dollar spent on sales and marketing targets high-yield accounts.
The goal
Align sales, marketing and product around a crystal-clear ICP and a distinct market wedge.
Execution & Activation
Build the operational machinery that turns strategy into active sales conversations and predictable pipeline.
The goal
Equip the team with the tools, collateral and cadence needed to execute consistently.
Optimization & Scale
Open the throttle on pipeline velocity, refine conversion rates and open new growth channels.
The goal
Measure performance, optimize campaign conversion and expand your footprint.
Why fractional
Executive firepower, right-sized.
Organizations increasingly adopt fractional C-level leadership to navigate a dynamic market: flexibility, cost efficiency and seasoned expertise without a full-time hire.
Cost Efficiency
Executive-level expertise without a full-time salary and benefits load.
Flexibility & Agility
Bring in leadership for a specific project or transitional period.
Specialized Expertise
Insight accumulated across many industries and growth stages.
Rapid Deployment
Step in quickly to keep continuity after a sudden executive departure.
Experience
Proven in the cloud.
We've worked with SaaS providers, AI solutions, managed IT service providers, IoT companies and digital agencies.
"George brilliantly guided us in our efforts and helped us continue to refine how we touch our customers. He is never without clarity and action towards the mission."
Who is this
Led by an operator, not an agency.
George Hadjiyanis has spent his career leading sales and marketing for early and growth stage B2B technology companies — delivering new revenue, stronger margins and integrated go-to-market strategy.
Proven at building brands, positioning companies as category leaders, launching new businesses, building teams, and preparing organizations for acquisition and post-merger integration.
Thought Leadership
Learn about our Insights and Affiliations
George is a member of the MESA Group since 2019, a community of B2B executives advancing sales, marketing and technology through shared insight and peer learning.
Latest insights
Ready?
Need to Better Scale? Let's Connect.
We'll surface areas you can improve — sales strategy, process, training, deal progression, marketing programs and more. No pitch, just an honest look at your setup.